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如何设计餐厅和酒吧,增强客户体验How to Design Restaurants & Bars that Enhance the Customer Experience  

2012-07-31 09:55:43|  分类: 现代家居设计 |  标签: |举报 |字号 订阅

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Gillrays Bar in London How to Design Restaurants & Bars that Enhance the Customer Experience

在这里在Freshome,我们特别喜欢看深入的住宅建筑和室内设计的,但只是偶尔我们也得到了其他领域的设计,如设计好客,好奇, 是什么让一个伟大的餐厅或酒吧,你如何确保客户将有一个伟大的经验,并要返回,如何能帮助设计的空间,以实现特定的业务目标? 这些人,所以我们决定请一些专家,我们希望解答的问题。

Jo Sampson Tim Mutton1 How to Design Restaurants & Bars that Enhance the Customer Experience

害群之马 ,2002年成立由 Tim 羊肉和乔·桑普森,因为他们共同设计的激情。 在创造空间,真正执行,从酒店,酒吧和餐馆,零售环境,工作场所和住宅用地的获奖机构的过人之处。 我们赶上了创意总监乔找出害群之马的餐厅和酒吧的设计和工作究竟需要设计一个空间,真正起作用。

Jamie Olivers Restaurant Fifteen How to Design Restaurants & Bars that Enhance the Customer Experience

你能不能给我们简要介绍了害群之马呢?

董事总经理在2002年共同创立的,我和蒂姆羊肉,害群之马是一家领先的设计机构,专业创造卓越的品牌食品和饮料的经验,设计屡获殊荣的餐厅,酒吧,饭店和空间。 总部设在伦敦的工作室拥有专业团队了解一个全方位的,全面的款待设计服务的重要性,包括当地市场分析,品牌定位,创新理念创建/实施和集成显卡和品牌。

害群之马已经建立了创建优秀好客环境的全球声誉。 以及在过去十年中重新定义与获奖项目杜鹃俱乐部和威士忌薄雾伦敦的夜生活,害群之马的国际酒店的客户包括费尔蒙酒店集团,希尔顿度假酒店,雅高酒店和万豪酒店及度假酒店。

害群之马创造沃特福德,韦奇伍德和皇家道尔顿集团的全球零售概念和实现国际奢侈品公司的购物环境,爱马仕。 该机构享有与英国著名厨师杰米奥利弗的持续伙伴关系,成功推出了他Jamie的意大利链的设计,最近一段时间,他的联盟千斤顶餐厅概念。

Jamies Italian Birmingham How to Design Restaurants & Bars that Enhance the Customer Experience

你是如何参与热情好客的设计吗?

我的毕业设计,一流的荣誉学位,这推动我我的职业生涯,在同行业中,以快速轨道。 我是一个专门开设酒店和私人住宅,以及尖端的零售空间设计的豪华内饰和敏锐的设计师的眼睛,我有最好的家具及配件。 我将我的牙齿与知名机构合作工作室德Lucchi , 特伦斯·康兰美国的设计师谁寻求和发现了一个设计师可以匹配,体现自己来之不易的豪华和卓越的声誉。

在英国出生,添了启发,开始他的职业生涯,而在酒吧工作,二十出头。 通过观察人们的互动和好客的环境中使用的空间很感兴趣,添了学习艺术与设计在室内设计中实现了BA荣誉。 从这里,他建立了自己在领先的设计做法,包括著名的特伦斯·康兰和美国设计师的工作。

Inamo restaurant How to Design Restaurants & Bars that Enhance the Customer Experience

你说害群之马飞标志设计,不玩的规则手册。 这是什么意思?

我们不追随潮流,我们定义它们。 概念研究的基础是什么有什么电流;,因为这将通过我们的工作来实现的时间日期。 我们期待在趋势和尝试,并保持一个领先一步,使我们的工作有长寿。

Jamies Italian Westfield How to Design Restaurants & Bars that Enhance the Customer Experience

在何种程度上可以在餐厅或酒吧的设计,可测量的贡献空间作为一个企业的效益?

100%! 从流通空间的所有元素的位置,到酒吧休息区,所有空间操作。 如果人们不能得到一个饮料或食物是冷石则空间失败,并影响业务。

Gillrays Steak House How to Design Restaurants & Bars that Enhance the Customer Experience

害群之马有什么战略不到位,使快乐的客人和高消费的场所,有助于设计?

这是良好的地方规划,使其工作,客户将不知道的东西。 那么它是有关的氛围,从灯光到音乐。人有放松,但在我们开始之前一个项目我们广泛的研究进献和位置,确保我们所设计的,是有关地方或有针对性的人口。

Galoupet restaurant in knightsbridge London How to Design Restaurants & Bars that Enhance the Customer Experience

消费者访问的餐馆和酒吧显然这样做是为了履行一定的心理需求。 什么样的工具和策略好客的设计师们在他们的处置,以确保成功地满足了这些需求呢?

我不认为这是这么多的心理需求,但社会的。 客户选择的地点是更好地适合其特定的情绪或要求。 他们要去的地方,希望满足的人或他们是亲密的晚餐? 这决定了场地的选择。

Jamies Italian Birmingham 2 How to Design Restaurants & Bars that Enhance the Customer Experience

的主要设计元素的影响,客户在餐厅或酒吧度过的时间长度,你会说什么?

食品,舒适性和服务! 服务就显得尤为重要 - 感觉欢迎和希望。 此外,大气具有导电帮助你放松和享受之际。

Gillrays Bar How to Design Restaurants & Bars that Enhance the Customer Experience

款待设计师今天所面临的主要挑战是什么?

主要挑战是客户寻找好的网站在合适的租金。 这有重大影响的项目预算和所有者的底线上的影响。 作为食品和饮料的后果价格可能会受到影响,这将有上人口餐厅的进一步影响。

Lumiere restaurant How to Design Restaurants & Bars that Enhance the Customer Experience

什么是最常见的错误,在餐馆和酒吧的设计吗?

基本计划 - 即厨房,环流等,并能够服务餐厅妥善和大气。 关键是要得到正确的氛围,而不是太冷或太大声,从食物的角度来看没有太多的菜。 没有一个定义报价 - 少是肯定时,它更涉及到电源。

Jamies Italian Westfield 6 How to Design Restaurants & Bars that Enhance the Customer Experience

设计一个酒吧或餐厅时,要记住的最重要的事情是什么?

客户! 我们要如何吸引他们,我们将会给他们一个惊人的经验,并发生了什么事情,让他们回来?

BS Gillrays 3 Restaurant 600x900 How to Design Restaurants & Bars that Enhance the Customer Experience

我们想放弃她的时间来回答我们的问题,给我们把的害群之马工作的洞察力,感谢乔。 我们很乐意听到伟大的餐厅或酒吧的设计,虽然您的经验。 告诉我们您最喜爱的餐厅或酒吧,让你回来,如何设计一个更好的用餐体验是什么?

Gillrays Bar in London How to Design Restaurants & Bars that Enhance the Customer Experience

Here at Freshome, we particularly love looking deeper into the design of residential architecture and interiors but just occasionally we also get curious about other areas of design, such as hospitality design. What makes a great restaurant or bar? How do you ensure that the customers will have a great experience and want to return and how can the design of the space help to achieve certain business goals? These were the questions that we wanted answers to so we decided to ask some experts.

Jo Sampson Tim Mutton1 How to Design Restaurants & Bars that Enhance the Customer Experience

Blacksheep was set up in 2002 by Tim Mutton and Jo Sampson because of their shared passion for design. The award-winning agency excels in creating spaces that really perform, from hotels, bars and restaurants, to retail environments, work places and residential spaces. We caught up with Creative Director Jo to find out more about Blacksheep’s work in restaurant and bar design and what exactly it takes to design a space that really works.

Jamie Olivers Restaurant Fifteen How to Design Restaurants & Bars that Enhance the Customer Experience

Can you give us a brief introduction to Blacksheep?

Co-founded in 2002 by Managing Director, Tim Mutton and myself, Blacksheep is a leading design agency specialising in the creation of exceptional branded food and beverage experiences, designing award-winning restaurants, bars, hotels and spaces. Based in London, the studio boasts specialist teams who understand the importance of an all-encompassing, holistic hospitality design service including local market analysis, brand positioning, innovative concept creation/implementation and integrated graphics and branding.

Blacksheep has established a global reputation for creating outstanding hospitality environments. As well as redefining London’s nightlife scene over the past decade with award-winning projects The Cuckoo Club and Whisky Mist, Blacksheep’s international hotel clients include Fairmont Hotel Group, Hilton Hotels & Resorts, Accor Hotels and Marriot Hotels & Resorts.

Blacksheep has created worldwide retail concepts for the Waterford, Wedgwood and the Royal Doulton Group and implements international shopping environments for luxury goods company, Hermès. The agency enjoys a continuing partnership with renowned British chef Jamie Oliver, successfully rolling out the design of his Jamie’s Italian chain and, most recently, his Union Jacks restaurant concept.

Jamies Italian Birmingham How to Design Restaurants & Bars that Enhance the Customer Experience

How did you get involved in hospitality design?

I graduated with a first class honours degree in design, which propelled me to fast track my career in the industry. I am a specialist in the creation of luxury interiors for hotels and private homes, as well as in the design of cutting-edge retail spaces and I have a keen stylist’s eye for the very best in furniture and fittings. I cut my teeth working with renowned agencies Studio De LucchiTerence Conran and United Designers who sought out and found a designer who could match and embody their own hard-won reputations for luxury and excellence.

Born in the UK, Tim was inspired to start his career while working in bars in his early twenties. Intrigued by watching people interact and use the space in hospitality environments, Tim went on to study Art and Design achieving a BA Hons in Interior Design. From here, he established himself working in leading design practices including the renowned Terence Conran and United Designers.

Inamo restaurant How to Design Restaurants & Bars that Enhance the Customer Experience

You claim that Blacksheep flies the flag for design that doesn’t play by the rulebooks. What does this mean?

We don’t follow trends, we define them. Research for concepts isn’t based on what is out there now or what’s current; as this will be dated by the time our work comes to fruition. We look at trends and try and stay one-step ahead so our work has longevity.

Jamies Italian Westfield How to Design Restaurants & Bars that Enhance the Customer Experience

To what extent can the design of the restaurant or bar measurably contribute to the effectiveness of the space as a business?

100%! The location of all the elements from circulation spaces, to seating areas to the bar all contributes to the operations of a space. If people can’t get a drink or the food is stone cold then the space fails, and that affects the business.

Gillrays Steak House How to Design Restaurants & Bars that Enhance the Customer Experience

What strategies does Blacksheep have in place to enable the design of venues that contribute to happier guests and higher spending?

It is all down to good planning of the place and making it work, something that customers would not be aware of. Then it is about atmosphere, from lighting to music. People have to feel relaxed, but before we start on a project we research extensively into the offer and the location, making sure that what we are designing is relevant to the local or targeted demographic.

Galoupet restaurant in knightsbridge London How to Design Restaurants & Bars that Enhance the Customer Experience

Consumers who visit restaurants and bars obviously do so in order to fulfil certain psychological needs. What tools and strategies do hospitality designers have at their disposal to ensure that these needs are successfully met?

I don’t think that it’s so much about psychological needs but social ones. The customer chooses which venue is better suited for their particular mood or requirements. Are they going somewhere to hopefully meet someone or are they going for an intimate dinner? This decides the choice of venue.

Jamies Italian Birmingham 2 How to Design Restaurants & Bars that Enhance the Customer Experience

What would you say are the main design elements that affect the length of time that customers spend in a restaurant or bar?

Food, comfort and service! Service is particularly important – feeling welcome and wanted. Also the atmosphere has to be conductive to helping you relax and enjoy the occasion.

Gillrays Bar How to Design Restaurants & Bars that Enhance the Customer Experience

What are the main challenges that hospitality designers are faced with today?

Main challenges are clients finding good sites at the right rents. This has a major impact for the budgets of projects and the effects on the bottom line for the owner. As a consequence price points for food and drink can be affected, which will have a further impact on the demographic for the restaurant.

Lumiere restaurant How to Design Restaurants & Bars that Enhance the Customer Experience

What are the most common mistakes that are made in the design of restaurants and bars?

Fundamental planning – ie kitchens, circulations etc and being able to service a restaurant properly and atmosphere. It is key to get the right ambience, not too cold or not too loud and from a food perspective not too many dishes. Not having a defined offer – less is definitely more when it comes to mains.

Jamies Italian Westfield 6 How to Design Restaurants & Bars that Enhance the Customer Experience

What is the most important thing to remember when designing a bar or restaurant?

The customer! How we are going to attract them, how are we going to give them an amazing experience and what’s going to make them come back?

BS Gillrays 3 Restaurant 600x900 How to Design Restaurants & Bars that Enhance the Customer Experience

We would like to thank Jo for giving up her time to answer our questions and for giving us an insight into the work of Blacksheep. We would love to hear about your experiences of great restaurant or bar design though. Tell us what it is about your favourite restaurant or bar that keeps you coming back and how can the design make for a better dining experience?

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